As Chief Executive Officer and a member of the board, Elizabeth sets the vision and strategic direction of the company. She is committed to the Jamberry culture where employees and consultants feel at home and are set up for success.
For the past 20 years, Elizabeth has served in roles of significant responsibility at Nu Skin Enterprises, a developer and distributor of innovative skin care and nutritional supplement products. During her time at Nu Skin, she was instrumental in developing a strategic product platform and umbrella category brand that has resulted in billions in sales over the last decade. Most recently, as Vice President of Global Marketing, she was responsible for all brand and marketing functions, and continued to broaden Nu Skin’s reach with her unique ability to enlist key stakeholders as brand ambassadors through brand identity development, articulation and experience.
“I am honored to begin serving as the Jamberry CEO,” said Elizabeth. “I am passionate about the direct selling channel and believe in the power of social selling. I am convinced Jamberry is perfectly poised to build on its historical success with its innovative decorative nail wrap products promoted by our brilliant personal style experts. I am partnering closely with all of our sales consultants to develop a winning strategy for the future to drive long-term sales growth while empowering women around the world to make life beautiful every day.”
Elizabeth lives in Utah Valley with her husband and five children. She spends her time running and following her passion for photography, though not at the same time. She holds a B.S. in Political Science and Public Policy from Brigham Young University.